To test whether you have achieved your event goals and determine the ROI, you can ask for feedback from your participants. With usable feedback, you can optimize your event and ensure a better visitor experience. But what is the best way to collect feedback? Below, you will find 4 ways in which you can ask for feedback from your participants.
Send a survey after the event
The most familiar and usable way to ask feedback to your participants is to send a survey by email after the event. You want to hear the opinion of the participants. In a survey you can ask as much and various questions as you want. But how many respondents does this yield? We advise our clients how to create an effective survey which will receive as much as usable answers as possible.
Using a whiteboard
If the participants used whiteboards during the event to make notes of the inspiration sessions or you used whiteboards for the registration, than this is a valuable way to collect feedback. For example, you can ask the participants to write down tips and tops. This is a good way to ask feedback because you force your participants to think about their opinion of the event and significantly increase the chance of responses. You can also let your participants spar with each other. Ask them to draw, react to statements or make use of sticky notes. Divers ways to ask for essential feedback!
Make use of keycords
The easiest way to ask for feedback from participants is to vote at the same time as they hand in their keycord. For example, you can put three baskets with smileys on it. A dissatisfied one, a neutral one and a happy one. With this way it is possible that the basket with the happy smiley gets the fullest and you can’t test if you have achieved specific goals. Therefore use this method in combination with another way of asking feedback. For example, ask participants for an extra tip. On this way you collect more feedback!
Get instant feedback during your event
The event itself is a great opportunity to get direct feedback while your participants are still in the thick of it. This kind of hands-on research can be done in a number of ways while an event is in full swing. For example, via an event app or QR codes on the big screen at the end of each presentation, which participants can scan to fill out a survey on their own phone. Or have staff with a tablet ask participants face-to-face to fill out a quick survey. If you address your participants personally, they will be more likely to stop and fill out your survey. Another idea is to reward participants with a prize.
Did you achieve your event goals? Calculate your event ROI using these seven steps.
Want to know more about asking feedback on your event? VKOZ events & communications is happy to think along with you. Call 010-2107961 or send an email with your question to info@vkoz.nl.