EventSummit
VKOZ events & communication

EventSummit is a large one-day platform for the entire festival and event industry. This time the fair was organised in Ahoy Rotterdam after the great success in 2019. VKOZ events & communication took part in this on January 30, 2020. We had our own stand on the so-called Rotterdam Street. This is a square where various Rotterdam locations were located with their stand. This square was located in the ‘Cities & Regions’ hall.

Our goal during EventSummit was to surprise and inspire visitors with our activation ‘Here we brew our concepts’. This was also the theme of VKOZ for the fair. This is because we are located in the monumental Heineken building in Rotterdam.

The 13.500 m2 exhibition floor was clearly arranged in themes such as entertainment, technology, locations, festivals and further divided into streets. Together with Rotterdam Partners, RDM Events, Hilton, ss Rotterdam, Wereldmuseum, Spido, De Doelen, Maritiem Museum, Luxor Theater, Theater Rotterdam and many more Rotterdam stands, we provided an unforgettable experience.

We took the brewing of our concepts very literally: in our stand we were brewing live with the visitors. We thought along with them and brainstormed about their events. In addition, commissioned by EventSummit and in collaboration with Rotterdam Partners, we had developed an interactive concept that created more commotion in the street. We stood on the central square with our grab bag game: a large beer keg filled with various small and large prizes from the 28 Rotterdam exhibitors. To be able to grab, the visitor first had to win a game of memory by finding the right event locations. We have made many visitors happy with great prizes.

It was a great moment to strengthen our relationship with the Rotterdam Partners during the event. Through our activation we ensured good visibility of the Rotterdam Street at EventSummit.