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Tag: VKOZ events & communication

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Event manager English

The added value of an event manager

By organizing an event you are responsible for the organization of the event and you work on the production. No sooner said than done, right? This is just the tip of the iceberg of what an event manager does. An event manager is ultimately responsible for all tasks. Do you know what an event manager can do for you, besides organizing your event?

Are you unsure whether to organize an event yourself or outsource the organization? Read this blog where we compare the advantages and disadvantages for you. When you decide to outsource the event to an event manager, it is important to know the added value of this. 

The tasks of an event manager

During the organization of an event, the event manager has to keep various aspects in mind. All of the responsibilities regarding the preparations: such as the program, catering, promotion, safety, marketing and venue. In addition, an event manager thinks out of the box for the best creative ideas (everything is possible!), is flexible and has strong social skills. But most importantly: to relieve you as a customer. An event manager is responsible for as many as tasks as possible and you would like. It is optimal to engage an event manager at least three months before your event. Preferably earlier, so there is enough time to brainstorm and have objectives in order.

And then the time has come: the day(s) of the event. During the execution, the event manager checks by means of a walk-through whether all preparations are carried out properly. During the event, the event manager guides everything in the right direction and ensures that the participants enjoy themselves optimally. After your event, you can receive feedback in various ways to test whether you have achieved your objectives. Read our blog with 4 ways in which you can ask for feedback from your participants.

Your strategic partner

In addition to preparing and executing an event, an event manager also solves problems, has an eye for detail and is always up to date with the latest trends. It is important to surprise people and deliver quality.All this in collaboration as a strategic partner with you as a customer. VKOZ is distinctive and does this with its years of experience, eye for detail, transparency and a broad network. We measure the achieved results using the ROI pyramid. You can find more information about the ROI pyramid in this blog.

Are we your strategic partner?

Want to know more or would you like other tips for organizing an event? VKOZ events & communications is happy to think along with you. Call 010-2107961 or send an email with your question to info@vkoz.nl.

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ROI English

7 steps to calculate the ROI of your event

An event is a powerful tool to convey your communication message. But organizing a successful event is also a major investment: how do you make your event profitable? To achieve this, it is important to work from one or more objectives and then measure them to ultimately calculate your Return on Investment (ROI). You do this with these 7 steps.

Step 1: Determine your goal
At the end of the day, your event should yield a plus. You should ask yourself the following questions: what is the problem or opportunity that I want to achieve with this event? What activities are needed to achieve the objective and how does it fit into our marketing mix? Objectives can be:

  • sharing knowledge or information
  • improving internal or external relations
  • motivating or rewarding
  • improving brand awareness or image building
  • profit motive or fundraising

          DON’T: Organizing an event without an objective. That is wasted money.

Step 2: Determine what the desired effect is for your guests

What should your guests do after the event? The real value of an event lies in the actions your visitors will take after the event, or even during your event. Even the behavior before an event can be influenced, just think of an incentive. It is not enough that they only think or feel, it is also about doing. The question that will help you with this is: Why aren’t they doing that already?

Step 3: Determine what the learning experience at the event should be

How are your guests going to do what you described in step 2? Effective learning is learning through experiences, with all five senses that need to be stimulated. What do they need to learn/experience at the event to change their behavior? At the event you will receive information, but if this is live, your guest will experience this with other guests, which creates trust. You change the attitude of the visitor towards your brand with a learning experience.

Step 4: Create an environment where your guest can learn through experience

The learning experience of a live event cannot be separated from the environment in which it has to take place. Research shows that elements such as light, music, color and catering influence learning during an experience such as an event. For example, it has been shown that the concept and the decoration of a presentation have more impact than the actual content. In short, ensure a learning environment with impact.

          DO: Inspire, create, innovate and profit. Develop a surprising, varied and interactive program for your online event to achieve the greatest possible
          impact.

Step 5: Measure satisfaction and planned actions

After the event, it’s time to measure. Start with the basics and evaluate the learning environment. Did the event meet expectations? Can guests use what they learned? What do guests expect to do differently after attending the event? If they didn’t plan any action, the event was worthless. Measure this immediately after the event.

Step 6: Measure what was learned and how their behavior changed

What did the participants learn? How did their behavior change as a result? In many cases, it is sufficient to simply ask what the guest remembered from the information you conveyed at the event. Did their attitude toward your brand change? Did they create meaningful networks with other participants? Measuring this 2 to 4 months after the event is recommended.

TIP: When measuring your Return on Investment, also consider: the reach on social media, the number of visitors to the website, the use and search for information via an event app, the number of new customers or extra sales and of course the survey. Read here four ways in which you can ask for feedback from your participants.

Step 7: The business impact: ROI

The ultimate business impact is the result of human actions. For consumer events, this often translates into sales. For internal events, for example, it is about cost reduction through greater effectiveness. But whatever event or goal you measure, make sure you find out as much as possible whether the effect is the cause of the event visit. Finally, translate the business impact into euros to finally measure a real ROI: impact in euros – the costs of the event: divided by the costs = your return on event.

VKOZ uses the ROI pyramid methodROI English

With the method of Dr. Elling Hamso you determine the effectiveness of events. This means that we set clear goals in advance for 6 consecutive levels: ROI, impact, behavioral change, cognitive change, (learning) environment and target group. What should your event achieve or bring about at each of these levels? After the event we use the VKOZ measuring stick to measure which results have been achieved at each level. Want to know more? Contact us for a free consultation.

VKOZ focuses on your objectives and thinks from the needs of your visitors.

Want to know more about calculating the ROI of your event or would you like other tips for organizing an event? VKOZ events & communications is happy to think along with you. Call 010-2107961 or send an email with your question to info@vkoz.nl.

Source: evenementorganiseren.nl

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enquete, vkoz, review

4 ways to ask feedback to your participants

To test whether you have achieved your event goals and determine the ROI, you can ask for feedback from your participants. With usable feedback, you can optimize your event and ensure a better visitor experience. But what is the best way to collect feedback? Below, you will find 4 ways in which you can ask for feedback from your participants.

Send a survey after the eventdigitale enquete na je event

The most familiar and usable way to ask feedback to your participants is to send a survey by email after the event. You want to hear the opinion of the participants. In a survey you can ask as much and various questions as you want. But how many respondents does this yield? We advise our clients how to create an effective survey which will receive as much as usable answers as possible.  

 

Using a whiteboardmessage board

If the participants used whiteboards during the event to make notes of the inspiration sessions or you used whiteboards for the registration, than this is a valuable way to collect feedback. For example, you can ask the participants to write down tips and tops. This is a good way to ask feedback because you force your participants to think about their opinion of the event and significantly increase the chance of responses. You can also let your participants spar with each other. Ask them to draw, react to statements or make use of sticky notes. Divers ways to ask for essential feedback!

KlanttevredenheidMake use of keycords

The easiest way to ask for feedback from participants is to vote at the same time as they hand in their keycord. For example, you can put three baskets with smileys on it. A dissatisfied one, a neutral one and a happy one. With this way it is possible that the basket with the happy smiley gets the fullest and you can’t test if you have achieved specific goals. Therefore use this method in combination with another way of asking feedback. For example, ask participants for an extra tip. On this way you collect more feedback!

 

Get instant feedback during your eventenquete vkoz

The event itself is a great opportunity to get direct feedback while your participants are still in the thick of it. This kind of hands-on research can be done in a number of ways while an event is in full swing. For example, via an event app or QR codes on the big screen at the end of each presentation, which participants can scan to fill out a survey on their own phone. Or have staff with a tablet ask participants face-to-face to fill out a quick survey. If you address your participants personally, they will be more likely to stop and fill out your survey. Another idea is to reward participants with a prize.

Did you achieve your event goals? Calculate your event ROI using these seven steps.

 

Want to know more about asking feedback on your event? VKOZ events & communications is happy to think along with you. Call 010-2107961 or send an email with your question to info@vkoz.nl.

 

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Ga je het evenement zelf organiseren of uitbesteden

Are you going to organize the event yourself or outsource it?

You can organize an event by yourself with your collegues, or you can outsource the event to an event agency. Both choices have advantages and disadvantages.

Advantages of outsourcing

Event agencies have extensive experience and are aware of the latest trends in the industry. An event can be so big or delicate that it is too complicated to organize it by yourself and your team. Outsourcing the event also means that you’re no longer responsible for certain risks. You may not have the necessary know-how or creativity within your company to organize a high-quality event.

An event agency has an objective view on the company and can respond to the strong and less strong points. The employees can have a little bit of ‘business blindness’. An agency is also an ideal sparring partner and a sounding board to test your own ideas. Event agencies have an extensive network in the event industry. They know how to find the right materials and people and can often negotiate better prices. Companies often cannot see the wood for the trees anymore by organizing an event by itself. After all, there are large differences in quality and price between many suppliers.

When own staff members of the company work on the event, they will be given more responsibilities in addition to their own tasks. Keep in mind that they will have less time to perform their daily tasks. With outsourcing, your internal resources remain available for ongoing projects. Working with an event agency also ensures the continuity of the organization (for example in case of illness).

Disadvantages of outsourcing

The event agency does not know your company (yet). They do not know all the possibilities and impossibilities, what your wishes are and what the style of the company is. That is why a good clear briefing is necessary. It is optimal when you can build a long-term relationship with a standard event agency, then this argument will quickly disappear.

Despite the efficient way of working of the event agency, you must take into account the costs of outsourcing the event. An advantage is that you get a clear picture of the total costs of the entire event. With internally organized events, there are many hidden expenses.

For each event, weigh the pros and cons of outsourcing. Take into account the available know-how, the required creativity, timing, budgets and risks. Complex events may be better outsourced to an experienced event partner. In many cases, you will achieve the best results when you combine your own company-specific knowledge with the expertise of a professional event agency.

Want to know more about the pro’s and cons of outsourcing an event or would you like other tips for organizing an event? VKOZ events & communications is happy to think along with you. Call 010-2107961 or send an email with your question to info@vkoz.nl.

Source: eventplanner.nl

 

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Marjolein van Rosmalen

Let’s introduce: Marjolein van Rosmalen – Owner of VKOZ

Everything comes together with VKOZ

“I have been working in the business travel and events industry for over 30 years. I enjoy managing people and work processes. Earlier, I did this as an account manager, supervisor and operations manager.

In 2010 I started with VKOZ events en communicatie.  Everything that I Love comes together: to think along with companies in a strategic way, motivating people, switching quickly and to develop complex projects and creative ideas. 

During the COVID pandemic, we responded very focused to the needs of our customers, that is what I’m most proud of. The events industry was hit hard by the measures, but our course remained stable. We focused on what was possible and ensured that the event always went ahead. That gave our customers confidence.

I spend a lot of time on marketing and communications. I’m very interested about this and I enjoy being creative. We are constantly coming up with something new for ourselves and for our customers. For example, event logos, name badges, flyers and content for social media.

My best ideas arise in the morning, during my morning ritual with a cup of English Tetley tea with milk. Then I easily work out plans and email myself the necessary action points. I couldn’t wish for a better start of the day.”  

Fun fact: I have all of Stephen King’s books on my shelf. There are more than 80.

Collaborate? Nice.
info@vkoz.nl

Let’s connect!
Marjolein van Rosmalen | LinkedIn

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Isa Poon

Let’s introduce: Isa Poon – Creative marketer of VKOZ

Freedom to create anything

“I have been working at VKOZ since 2020. I started as an intern and now I am Creative marketer. I come up with content ideas and create them. You can see my work on the social media channels of VKOZ events & communicatie. I also create content for our customers. A few months ago I created a banner and location map voor an event at De Kuip.

I’m always been interested in the event industry. At VKOZ, I learn what you need to take into account when organizing a business event. I love seeing participants enjoying the day of the event.

I get my inspiration from the daily life. Because of my graphic background, I often pay attention to advertisements and beautiful packaging. Social media is a source of inspiration for me, because almost everything I make is digital.

If I could choose, I would like to organize a product release event. I think it would be fun to come up with a campaign for an everyday product, like milk. I would launch this product in a creative way that make people immediately think: Yes, I need that.”

Fun fact: I like to bake jam cookies. These are small butter cookies filled with jam.

Collaborate? Nice.
info@vkoz.nl

Let’s connect!
Isa poon | LinkedIn

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Sanne Dits

Let’s introduce: Sanne Dits – Project and event manager at VKOZ

Everything will be fine, that’s my motto

“Since 2023, I’m working as a project- and eventmanager at VKOZ. I love to organize an event, keep an overview and come up with solutions.

During my Creative Business Administration studies, I completed an internship of half a year at VKOZ. I discovered that organizing events suits me.  I also wrote a lot and was responsible for updating the website with WordPress. I translated the website into English and wrote and published event cases.

I stayed after my internship and now I work for VKOZ four days a week. As projectmanager, I have a lot of contact with clients, I work on marketing and communication and I’m responsible for the organizations of events. Being a cold fish can be an asset. I don’t get stressed easily.  If there is a problem that needs to be solved, I want to take care of it right away. Everything will be fine, that’s my motto.

I’m proud of my growth since I started at VKOZ. Marjolein is honest, transparant and teaches me a lot. For example, how to make a project plan and how to quickly switch at an event itself. I hope to organize many more events in the future.

Fun fact: My dream is to organize a concerttour for Beyoncé. That would be big, bigger, biggest.

Collaborate? Nice.
sanne@vkoz.nl

Let’s connect!
Sanne Dits | LinkedIn

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ICMM roadtrip

VKOZ visits the museums of the ICMM congress

For our client ICMM, the multi-day congress will take place from 15 to 21 September 2024. We are busy preparing for this, and that also includes site visits. Since the participants will be visiting different museums spread over the days, we did this too. Sanne went on a road trip to all the museums!

The Zuiderzeemuseum Zuiderzeemuseum

The road trip started in Enkhuizen, at the Zuiderzeemuseum. A long drive from Rotterdam: almost two hours. It was all worth it. The Zuiderzeemuseum is not a museum as you would expect. It has an extensive outdoor museum with all the houses as they used to look. The volunteers take on a role and tell how things used to be. You can also get on a boat and do all kinds of activities. Something for everyone!

We were given a tour of the outdoor museum and visited the rooms where the participants will follow the workshops. After this we discussed all the parts of the day program and the long drive back to Rotterdam awaited us. It was all worth it.

Museum aan de Stroom Openingsuren & bereikbaarheid | MAS | Museum aan de Stroom

The next day we visited our southern neighbours. This time we went to the Museum aan de Stroom in Antwerp. It was nice to see that this is a completely different museum. It is built high up and is divided into several smaller museums. A number of these are free to visit and for most of them you pay an entrance fee. The museums are divided into various subjects and there are all kinds of works of art that have to do with this. In the museum you also have access to a beautiful panoramic view of Antwerp.

Here too we were given a tour of, among other things, the catering areas and we also discussed the day’s programme and other logistical matters. We visited the museums and enjoyed the beautifully designed and furnished building.

Het Scheepvaartmuseum Over ons | Het Scheepvaartmuseum

A week later we continued our road trip to Amsterdam. We had agreed to meet at Het Scheepvaartmuseum. This museum is completely surrounded by water and is focused on ships. On the platform at the back you can also visit a ship. This museum is divided into wind directions and in each wing there are museums. You will find original attributes that were used on ships in the past and there are various other works of art to admire.

The participants will be in Amsterdam for two days. We therefore had a few things to discuss for these days. We mainly talked about the AV, we were able to see the rooms and discussed the plenary parts of the program. Another useful day and certainly nice to have visited the museum!

Maritime Museum Rotterdam Museumhaven - Maritiem Museum Rotterdam

We had visited the Maritime Museum several times before and so we already know it a bit. There are many outdoor activities to do in the Maritime Museum. It is a spacious museum with various sights. There are also many ships and there are workshops that can also be visited. It is also very nice to view the museum from the water. This can be done with a tour or from the water taxi that departs from the back. A diverse museum with a lot to do.

We have had a few meetings here and have already seen the museum from the outside and inside. With the various possibilities and large reception hall, we can see how it will look during the conference days. The first days will take place in Rotterdam and we expect it to be a good kick-off.

Want to know more about our client ICMM or do you want other tips for organizing an event? VKOZ events & communication is happy to think along with you. Call 010-2107961 or send an email with your (request) to info@vkoz.nl.

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pegasus events

Pegasus Events as Your DMC Rotterdam

Pegasus Events organizes team building activities in Rotterdam. As a DMC, they help you with all the local knowledge needed to make your event one to remember. In this blog you can read what Your DMC Rotterdam entails and how your wishes can be fulfilled.

Activities in the City Center

Meet the team of Your DMC Rotterdam. They are a diverse group of individuals with different backgrounds and skills, but one thing unites them: their passion for creating unforgettable experiences in our city Rotterdam.

Whether it’s an incentive, business jubilee, or rewarding your employees, they translate your wishes into surprising programs with the vibrant city of Rotterdam as your decor. Their goal is to give your guests a great experience and put a smile on their face with events to remember as long as possible.

Why Rotterdam?

As local enthousiasts, they are welcoming guests from all over the world to our authentic city for 20 years now. They love to talk about all the possibilities the city and it’s surroundings has to offer. To show it’s architecture, harbor, great food and friendly locals. You could say we’re Rotterdam ambassadors!

Welcome to Rotterdam.

 

– Pegasus Events

 

www.pegasusevents.nl | https://www.yourdmcrotterdam.com

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